As is the case with any type of advertising, online advertising aids you in:
Selling more of your product/service
Notifying buyers of one's new product/service, or promotional offer
Spreading your ideas about a certain topic
To increase brand awareness
And in contrast to any other form of advertising, internet marketing is highly measurable. There are several ways through which you are able to measure ad success for example click-through rate, page impressions, cost per sale, etc. petites annonces gratuites
For internet marketing you will usually need to buy space within the high-traffic websites, to post your ad. You may also do ad-exchange with some websites. This informative article talks about some of the most popular kinds of online advertising.
Banner Ads
Banner advertising was the first kind of advertising ever done online. A banner can highlight your product/service/offer and also by clicking on it the user will be taken to your internet site, where you can create a suitable squeeze page to provide his more info. Banner spaces are often sold by impressions, or banner views, however it is sometimes sold by click-through, once you pay only when the user clicks on the banner.
To post a banner ad, that you can do either or the following:
Banner exchange where another website displays your ad in return of you displaying for them
Pay publisher sites to post your banner
Pay a banner network to publish the banner ad on a number of publisher sites
Pop-up Ads
It's the thing of the past now. Using a variety of pop-up blockers available freely, celebrate no sense in purchasing this form of advertising as it irritates the viewer. annonces gratuites
Floating Ads
These ads appear when you first go to a webpage, plus they "float" over the page for five to 30 seconds. While they are on the screen, they obscure your take a look at the page you are attempting to read, and they often block mouse input too. These ads appear each and every time that page is refreshed.
Floating ads are popular for several reasons:
They grab the viewer's attention and can't be ignored
They are animated
They have audio/video content like TV ads
They may take up the entire screen, therefore from the branding standpoint, they may be much more powerful than the usual banner ad or a sidebar ad
They have a high click-through rate of about Three percent
However, many users get highly irritated because of these ads.
Interstitial Ads
Interstitial pages certainly are a form of advertisement on the net that appears between web pages that the user requests. Because interstitials load in the background, they are a preferred means of delivering ads that contain large graphics, online video clips, or applets.
Unicast Ads
A unicast ad is essentially a TV commercial that runs within the browser window. It has enriched audio/video content. The ads lasts anywhere from 10 to 30 seconds. These ads have similar branding power as a TV commercial. However, a unicast ad offers a thing that TV ads cannot -- the opportunity to click on the ad for more information. These ads are getting very effective, as the average click-through rates are 5%.
Takeover Ads
Viewers coming to the website will see a large ad when they first come, and therefore the continuity is maintained by reiterating the identical message throughout the site in the form of banners, side bars or buttons. The approach works very well for branding as the brand is visible to viewers through the entire visit to the site. Click-through minute rates are also high.
Contextual Ads
Contextual advertising is a type of online advertising commonly used for content-based websites. With contextual advertising, targeted ads appear based on the page's actual content. First, a contextual advertising system scans the writing of a webpage for keywords and key phrases. Then, the system returns specific, targeted ads based on the content people are viewing. This really is becoming very popular as the ads can be targeted based on the users' interests.
There are many alternative methods in which you can advertise like embedding your ad/brand in games, chat rooms, etc. Rich media interactive ads can also be creatively used in lot of different ways. Once you get started - you'll be able to explore great opportunities in this field.